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Dubailand the world’s most ambitious Leisure, Tourism and Entertainment destination with over 3 Billion square feet of world class theme Parks, Culture, well being, Sports, Shopping, Hospitality and Entertainment set to launch its first phase in December 2010.
By 2010 the visitor economy will be recognised as one of Dubai’s and the region’s major economic drivers, seen as adding significant value to the regional economy, supporting the sustainable development of Dubai.

Dubailand will support the growth and sustainability of the best there is of our Business Partners’ World-Class projects, products and services, including Dubailand investment in its own renowned mega projects some which celebrate the cultural diversity of our Nationals, residents and our visitors. Dubailand visitors’ offering will include more nationally and internationally recognised and well sought after visitor attractions, including;
  • Theme Parks
  • Culture and Arts
  • Science and Planetariums
  • Sports and Sports Academies
  • Wellbeing and Health
  • Shopping and Retail
  • Resorts and Hotels

Our quality, our skills and our self-presentation will project our outstanding goals and values which sets out a challenging vision for Dubailand and the Visitor economy sector to 2010 and beyond.
Our strategy sets the framework for Partnership with our Business Partners, Local Authorities, Tourism and Leisure organisations and key Industry players to create Dubailand the Destination Brand. Such partnership working together at all geographical scales and thematically will add value to Dubai Visitor economy, increase visitors’ numbers to 15 Million by 2010 and enhance the Customer experience in Dubai and the Region for Residents and Visitors and support local businesses and cultural life.
Dubailand visitor economy will be recognised for the excellence of a number of sophisticated, world Class projects for Business and Leisure visitors which showcase Dubai’s vision, creativity and its heritage and sets new standards for Excellence, quality and sustainability.

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